With the advent of Twitter, Facebook, Tumblr, and the thousands of fashion blogs dedicated to Harajuku street styles, there are now endless ways to immerse yourself in the Harajuku lifestyle. One of the stores that is taking the lead both online and in real life is the bubblegum princess fantasy land of 6%Dokidoki.
Finding this internationally known brand will take some effort as you go past the craziness of Takeshita-dori and into the back streets of the classy and upscale Omotesando. It may be intimidating to wander the backstreets of Omotesando without a surefire plan, but the savvy Tokyo shopper will know that on the roads less traveled are where the true gems of Tokyo fashion like 6%Dokidoki lie. And don’t worry about walking past it – the two level neon pink and yellow structure is not lacking in color.
Stepping inside of 6%Dokidoki is an experience in and of itself. The barrage of glitter, ribbons, carousel horses, fairground-style plush toys, and sheer volume of color is enough to satisfy you for the rest of your life. Shoppers in the store can be difficult to discern from the actual employees, since most of them are in the full regalia of 6%Dokidoki, rainbow colored tulle petticoats and multicolored teased hair and all.
Although 6%Dokidoki’s clothing and accessories are totally wearable on their own, the full effect comes from combining them all into one super Harajuku style outfit. For the adventurous types, 6%Dokidoki also has tutorials on their Facebook page to teach you how to do your makeup and hair just like the 6%Dokidoki sales girls.
6%Dokidoki has embraced the new Harajuku trend for promoting a lifestyle rather than a simple shopping experience. Follow them on social media and let them brighten up your news feed.
For more ideas on unique spots to buy Tokyo fashion, check out our articles Omotesando on a Budget: 5 Must-Visit Shops and Cafes and Shopping Slightly Off Harajuku’s Beaten Path: Cat Street
6%Dokidoki Store Information
Hours of Operation: Everyday 12:00PM-8:00PM
“Why Go?”: If you want a glittery, colorful Harajuku-style outfit for your wardrobe, this is the place.
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