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Why Japanese Fashion?

Japanese fashion is well known as avant-garde. While you pass by Harajuku or Akihabara, you will feel amazed that the Japanese people’s clothing is experimental and bold. The cutting, colors, and materials of the clothing are all in high quality. Besides clothing, foreign visitors also come to Japan to emulate Japanese’s make up. Males are looking for hair-care products and stylish salons to change their hairstyles. Female visitors want to get different cosmetics, such as foundation, eyeshadow, and lipstick, for social etiquette. This is not all. Without introducing accessories, Japanese fashion will not be complete. Females are beautiful as flowers. However, they also need leaves to be as foil for magnifying their beauties. Accessories are those leaves that uplift the definition of gorgeousness in a higher level.

In the ancient time, clothing is only considered as a material that cover people’s nakedness. If individuals dressed properly, they will be accepted in the community. Make up was only a social manner that people committed to follow. Nevertheless, the Japanese people provide others an alternative perspective – When people embrace fashion in Japan, they enter the door of beauty. They can also create a new “self.” Although Japan is a collective country, individuals can still inherit diverse characteristics. By using different products and wearing various clothing, people can express their personalities and feelings toward others without verbal communication. Through fashion, people distinguish themselves from others.

Remember that outfit is a channel for you to articulate your values to others. To help, we have gone through Tokyo and found some fashion stores for you. Come and surf our website, we have separated several items under the fashion category for your convenience. Don’t worry about how others look at you. You are the only “you” in this world! Wear different and be different!

Supreme streetwear

Japanese streetwear has largely been an underground movement since its creation in the early 1990s. Only within the last few years has this style trend caught on with a larger and more global audience. By definition, “Streetwear” is a unique, trend-conscious style of clothing that is typically released in small quantities through select, exclusive channels. Streetwear pieces themselves are comfortable and casual, including jeans, t-shirts and baseball hats. Most streetwear designs are influenced by military, hip-hop and skateboarding looks. Here is our list of the top Japanese streetwear brands you should check out to update your wardrobe!


Japanese Streetwear: A Bathing Ape (BAPE)

BAPE streetwear

With locations all over the world, A Bathing Ape (BAPE) is a world-famous lifestyle and street-wear brand. Their designs are bright and colorful and are known for their signature take on the camouflage print as well as the iconic Bathing Ape monkey on their apparel. They often collaborate with other famous brands like Star Wars, Pepsi and Coca Cola. Their designs are perfect for men, women and children, but can be expensive, with prices ranging from $50-$500. Check out our article on BAPE here!  



BEAMS is one of the most famous Japanese clothing brands with stores all across Japan, Tokyo and worldwide. The BEAMS brand is known for their BEAMS T street-wear line and Ray BEAMS for women. BEAMS offers a variety of fashionable attire as well as custom tailored pieces. Beams is always up to date on what is popular and trendy. Their lines encompass a wide array of styles, which are perfect for men, women and children. Check out our article on Beams here!


Billionaire Boys Club (BBC) and Ice Cream

Billionaire Boys Club streetwear

Billionaire Boys Club and Ice Cream were both established in 2005 by Pharell Williams and Nigo, the founder of Undercover and A Bathing Ape. BBC designs are typical of Tokyo streetwear fashions, including t-shirts, jeans, jackets and sneakers. The pieces are produced in very small quantities and are usually fairly expensive, with t-shirts costing 5,000 yen.

You can visit the Billionaire Boys Club website (Japanese-English mix) and check them out on Facebook (Japanese), Twitter (via Google Translate), or Instagram. If you like what you see, check out their Online Store (English).

Nearest Station: 5-minute walk from Meiji-jingumae Station (click on the Google Map for walking directions)

Hours of Operation: Open everyday 12:00 a.m. – 8:00 p.m.


Comme des Garcons

Comme des Garcons streetwear

Comme des Garcons is a Tokyo-based, Paris-inspired fashion label by Rei Kawakubo. From runway fashions to street-ready designs, Comme des Garcons has stayed globally relevant since its start in 1969.  If cutting-edge style and atmosphere are what you’re after, then there is no other destination in Tokyo than Comme des Garcons. When visiting the Gyre Mall Shibuya location, look out for the Play Box store (pictured above) – a small pop-up store with a limited selection of apparel!

Website (English) ||| Facebook (Japanese) ||| Twitter (English) ||| Instagram ||| Online Store (Dover Street Market; English)

Nearest Station: 8-minute walk from Harajuku Station (inside the Gyre Building) (click on the Google Map for walking directions)

Hours of Operation: 11:00 a.m. – 8:00 p.m.


Hysteric Glamour

Hysteric Glamour is one of the edgier designer Japanese streetwear clothing brands. Rocking a 1960s retro theme, their T-shirts and tops feature graphics on topics ranging from classic bands to old cars. They offer jeans, T-shirts, cardigans, and dresses as well as some menswear. Their name was even mentioned by Gwen Stefani in her famous song about Japan titled, “Harajuku Girls”. Hysteric Glamour has 51 stores in Japan and is perfect for men and women. Check out our article on Hysteric Glamour here!


Issey Miyake

Issey Miyake streetwear

Issey Miyake is regarded as one of the most internationally famous Japanese designers. Miyake’s pieces are a combination of Japanese concepts, mixing simple designs with modern and futuristic fabrics and techniques. Made for both runway and everyday, Miyake designs can be seen on sophisticated and street fashionistas alike.

Website (English) ||| Facebook (US English site) ||| Twitter (US English site) ||| Instagram

Locations: Multiple locations in Tokyo, find a store here.



Muji streetwear

“Muji” (“no brand” in Japanese) is known worldwide for their minimalist, quality clothing and reasonably-priced home furnishings. Muji carries lines of simple clothing for men, women and children in neutral colors, patterns and styles. The goal at Muji is to have the finest selection products made from quality materials, and to simplify the process and packaging of the goods they sell. Muji is a great one-stop-shop to update your Japanese streetwear selection. Check out our article on Muji here!


Neighborhood (NBHD)

Neighborhood streetwear

Neighborhood (or NBHD) is one of the founding brands of the Japanese streetwear movement. Started by Shinsuke Takizawa in 1994, NBHD clothing includes t-shirts, sweats, flannels and jackets with a distinct motorcycle gang-style influence. Recent collections feature more military and preppy designs, but are still recognizable as NBHD.

Website (English) ||| Twitter (English) ||| Instagram ||| Online Store (English)

Nearest Station: 3-minute walk from Meiji-jingumae Station (click on the Google Map for walking directions)

Hours of Operation: Everyday 12:00 a.m. – 8:00 p.m.


Onitsuka Tiger

Onitsuka Tiger streetwear


One of the most important items to pack for Tokyo is a good pair of walking shoes, but if you’re in need or just want a new pair of shoes, head over to Onitsuka Tiger! As one of the oldest and most reliable sneaker brands in Japan, Onitsuka Tiger offers fashionable styles for both men and women. If you find yourself in Harajuku or Shibuya, be sure to visit a store and pick up an item from a 100% Japanese made label. Check out our article on Onitsuka Tiger here!



Supreme streetwear

Supreme is a NYC-based skateboarding clothing brand with multiple store locations across Tokyo (Harajuku, Daikanyama & Shibuya) and the rest of Japan (Nagoya, Osaka & Fukuoka). Supreme’s Japanese streetwear releases are collections limited to each season. Past collaborations have included luminaries such as Vans, Comme des Garcons, and Louis Vuitton.

Website (English) ||| Facebook (US English site) ||| Instagram ||| Online Store (English) ||| iPhone App

Locations: Multiple locations in Japan, find the closest store here.



Undercover streetwear

Undercover is one of the first streetwear brands, appealing to both high-end and street audiences for nearly 30 years. The brand’s motto, “We make noise, not clothes” perfectly describes its aesthetic, which is a mix of punk and goth. Each piece is like a work of art, making the brand very popular and sought after. Collaborations include Nike Sportswear and Uniqlo.

Website (English) ||| Facebook (English) ||| Twitter (via Google Translate) ||| Instagram ||| Vimeo

Locations: Multiple locations in Tokyo, find the closest store here.



Uniqlo (short for “Unique Clothing”) is one of the most famous Japanese clothing brands for simple and reliable fashion. The brand prides itself on expertly made and long-lasting designs. Clothing and accessory collaborations have included Andy Warhol designs, Star Wars, Disney and Keith Haring. Top PGA golfer Adam Scott and tennis player Novak Djokovic wear Uniqlo designs. Don’t miss the massive 12-story flagship store in Ginza! Check out our article on Uniqlo here!



visvim Omotesando Tokyo Japan 2

If you are looking for the best in high-end Japanese men and women’s fashions, look no further than visvim Omotesando at their flagship store in the Gyre building. Founded in 2000 by designer Hiroki Nakamura, visvim mixes Japanese minimalism with Americana themes. visvim offers premium denim and high-quality cotton shirts and button-downs, mixing vintage-inspired fabrics with clean lines of modern fashion. The shop’s intricately designed interior enhances your experience while browsing for the next addition to your wardrobe. Check out our article on visvim Omotesando here!



WTAPS streetwear

Tetsu Nishiyama created the WTAPS streetwear brand in 1996. Designs are heavily inspired by military styles, however recent collections have incorporated more preppy and trad (Traditional American) looks. WTAPS has also collaborated with other popular streetwear brands, including Supreme, A Bathing Ape, and Vans. The GIP Store in Shibuya and other authorized dealers carry the WTAPS brand.

Website (English) ||| Instagram

Nearest Station: 8-minute walk from Harajuku Station (click on the Google Map for walking directions)

Hours of Operation: 12:00 a.m. -8:00 p.m.; Closed on the last Monday of every month


Yoshida & Co. (Porter)

Yoshida Omotesando 1 streetwear

Yoshida & Co. is a high-end bag and accessories brand that prides themselves in designing and manufacturing their products in Japan. They are best known for their Porter and Luggage labels and have featured the likes of the cartoon Peanuts and Eric Clapton on their bags. Yoshida & Co.’s products are made with high-quality materials and are targeted towards both men and women and include luggage, briefcases, backpacks, and wallets. Their pieces are found in over 700 stores worldwide. Check out our article on Yoshida & Co. here!

February 10, 2017 0 comment
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Keshiki Classic 3

Keshiki Classic 3

Based in Harajuku, KESHIKI Classic is a men’s boutique that stocks both new and used clothes. It’s a 2nd floor store that covers a good range of garments from polo shirts, casual blazers, jackets, long sleeve tops, and hoodies. KESHIKI Classic covers all of your basic wardrobe needs and also features a good range of accessories.

KESHIKI Classic’s style is what you would describe as your ‘hipster’ type clothes in the West, as they focus on fitted shirts, a range of colored blazers, polo shirts, and lowered waist casual fit rolled hem pants. All of their clothes (as befits their locality) have a Japanese twist–the fit is somewhat baggy and not very form fitting, as preferred in Japanese styles. The shaping of most the garments are very straight due to the fabric used having very little shaping attributes. The clothes are both easy to wear and stylish and will go with your current wardrobe as well as anything else in their shop.

Now, the quality of each piece ranges from average to high-end as they use a variety of denims, silks, t-shirt jersey, thick cottons, and linens. KESHIKI Classic also covers a range of accessories from belts, cuffed bracelets, shoes and necklaces that will easily complete any outfit. In regards to pricing, KESHIKI Classic caters toward the mid- to high-end pocketbooks, which means that you could spend quite a bit in this shop. Still, if you like their comfortable range of clothing as well as an occasional surprise from the used section, KESHIKI Classic should be on your fashion treasure-hunting list!

Keshiki Classic 1

Keshiki CLASSIC Location Information

Website (Japanese only) ||| Twitter (Japanese) ||| Instagram ||| Tumblr ||| Online Store (Japanese and English)

Nearest Station: 9-minute walk from Harajuku Station (click on the Google Map for walking directions)

Hours of Operation: Open daily 11am – 8pm

Why Go?: For modern, stylish and easy wearing men’s wear!

Click on one of the links below to explore other shopping options in Tokyo–

January 5, 2017 0 comment
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Harajuku Cassidy

Cassidy Home Grown

Cassidy Home Grown is a modern boutique that caters towards a modern Japanese style of clothing. With a range of gingham, striped, printing shirts, jackets and cargo pants in a range of different styles and colors, it’s fits perfectly into a wardrobe that has a need for some Japanese aesthetics!

Cassidy Home Grown ‘s clothing style is simple, casual and cool yet somewhat sophisticated. The clothing that they carry seem to be for more mature individuals in their mid 20s who are starting careers, as it leans more towards smart-casual than youth culture. It’s not like the average Street style you see around Harajuku. But in my opinion it’s a great a style that for dates – so fellas, if you want to impress a girl, think about wearing Cassidy Home Grown!

Cassidy Home Grown ‘s fabrics range from linen and jersey fabric for t-shirts to a whole range of thin to heavy cottons and brushed cottons and denims. These are great qualities which make their lines great for everyday wear. The boutique also has a great range of accessories such as shoes, socks, hats belts and handkerchiefs.

In regards to your wallet, most of the clothing is affordable to mid-range, and they have a great selection to mix and match from. It’s the perfect place to check out if you’re in need of a quick fashion fix for a day out!


Cassidy Home Grown Shibuya Location Information

Website (Japanese-English mix) ||| Facebook (Japanese) ||| Instagram ||| Tumblr (Japanese) ||| Online Store (via Google Translate)

Nearest Station: 3-minute walk from Meiji-jingumae Station (click on the Google Map for walking directions)

Hours of Operation: Open daily 12am – 8pm

Why Go? Sophisticated, affordable and easy men’s fashion that will get you ready for any outing!

Click on one of the links below to explore other shopping options in Tokyo–

January 3, 2017 0 comment
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Earth Music & Ecology

Earth Music & Ecology


Earth Music & Ecology is a women’s brand that focuses on naturally-styled clothing. As suggested in their brand name, their clothing portrays an emulsion of earthy styles with a hint of music and ecology. Formed in 1999, Earth、Music & Ecology is a well-established brand whose clothes are simply beautiful. With shops based in Harajuku, Ikebukuro, and Shinjuku, Earth, Music & Ecology is a brand worth checking out wherever you are!

Encompassing the brand name, their style is casual yet chic. Earth Music & Ecology focuses on the feminine aesthetic verging on an almost Boho Chic style, with a few wool and lace garments. From baggy shirts, tops, pleated skirts to wide legged pants in a wide variety of neutral colors, embellishments and styles, their clothes are appropriate for either the office or an outing. The qualities of their fabrics are of commercial standard and utilize a wide variety from soft jerseys for their t-shirts, plaid and plain natural cottons for their shirts and blouses, and lightweight wools for their cardigans. Their clothes cater individuals from their teenage years to late 40s. Their styles are great for any occasion from casual to evening outing wear. Earth Music & Ecology clothes are great for filling out the wardrobe of the woman on the move! Beyond the brand, the shop also has a whole range of great accessories such as boating hats, bracelets, necklaces, bags and comfy shoes.

The fit is Japanese-style for most of the clothing. Whether the piece is baggy, fitted, or long and flowing so it is advised to try them on before purchasing! (Use our handy guide on to buy clothes in Japan here, complete with handy size conversion charts!)

Earth Music & Ecology is an affordable brand that is relaxed, cool, and casual, and looks great no matter where you’re going today!


Earth Music & Ecology Location Information

Website (via Google Translate) ||| Facebook (Japanese) ||| Twitter (via Google Translate) ||| Instagram ||| Online Store (via Google Translate)

Nearest Station: Many locations throughout Tokyo. Our favorite was a Ikebukuro Sunshine City, an 8-minute walk from Higashi-Ikebukuro Station (Tokyo Metro Yurakucho Line) or a 12-minute walk from Ikebukuro Station (many lines stop here) (click on the Google Map for walking directions)

Hours of Operation: Open daily 10am – 8pm

“Why Go?”: Earthy, simply beautiful clothes that are easy to wear and style.

Click on one of the links below to explore other shopping options in Tokyo–

December 28, 2016 0 comment
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Angelic Pretty Lolita Fashion

If you’re into Japanese Lolita fashion brands, the first thing that comes to mind when you hear “lolita” is not the Nabokov novel, but rather frilly dresses with bows and curls.

If you’ve always wanted to try Japanese Lolita fashion brands, but you’re scared of being branded an “ita,” fear not! What you need to do is go for trusted Lolita brands. So if you want to check out the stores in person, shop online, or rummage through second-hand markets, here are a few brands to look out for.


Japanese Lolita Fashion Brands : Angelic Pretty

Angelic Pretty Japanese Lolita Fashion brandsCreated in 1979 and initially called simply “Pretty”, the brand became Angelic Pretty in 2001. They specialize in Sweet Tokyo Lolita fashion brands, with a focus on every girl’s secret wish of becoming a princess. Colorful and whimsical, Angelic Pretty’s designs are perfect for dreamers who want to venture into their own urban fairy-tale. Also worthy of a special mention are the brand’s socks, which feature loads of lace and one-of-a-kind prints, making them a must-have for any fan of unique accessories.

Website (English) ||| Facebook (English) ||| Twitter (Japanese only) ||| Instagram ||| Online Store

Nearest Station: 5-minute walk from JR Harajuku Station (Yamanote Line) (click on the Google Map for directions)

Hours of Operation: 11:00 – 21:00


Atelier Pierrot

atelier_pierrot Japanese Lolita Fashion brandsLeather and lace and perfect for your masquerade. Atelier Pierrot’s store in Harajuku has not only their own Japanese Lolita fashion brands, but many others from this article. It’s a must-stop for Lolita brands or any of the Punk brands from my previous article.

Website ||| Facebook (English) ||| Online Store (for Overseas)

Nearest Station: 2-minute walk from Meijijingu-mae Station, 5-minute walk from JR Harajuku Station  (click on the Google Map for walking directions)

Hours of Operation: Open Daily 11am – 9pm

Baby, The Stars Shine Bright

alice_pirates Lolita fashion brandsThis brand is named after Everything But The Girl’s 1986 album. created in 1988, it is one of the Japanese Lolita fashion brands with connections to the visual kei scene. In fact, one of the models in their September 2008 runway show was Hizaki, guitarist for bands such as Versailles and Jupiter, and wearer of elaborate gowns. Alice and the Pirates, a sub-brand of Baby, The Stars Shine Bright sells gorgeous Sweet Lolita dresses inspired by 18th century European fashion. The brand is also the favorite of one of the main characters of the manga, book and movie of Shimotsuma Monogatari (aka Kamikaze Girls).

Website (Japanese and English) ||| Facebook (Japanese) ||| Twitter (English) ||| Instagram ||| Online Store (English)

Nearest Station: 5-minute walk from Shibuya Station , inside the PARCO building (click on the Google Map for walking directions)

Hours of Operation: Open Daily 10am – 9pm



Milk japanese lolita fashion brandsWhether you’re a dedicated Lolita or just someone who’s reluctant to go for a full-blown ribbons & laces look, Milk is the place for you. The brand, founded in 1970, even has its own mythology. According to them, as God was about to drink a glass of milk, he accidentally spilled some of it over Harajuku. In order to make up for this little whoopsie, He decided to change the spilled milk into the wonderful shop of the same name. Milk plays a strong Lolita game by offering pieces that embody an ideal balance between sweet, the frilly, and the practical. Milk has exactly the amount of sugar, dreams, and spice to make your day just a little bit more surreal. Check out our article on Milk here!



Moi-même-moiti is the brand you need to go for if you’re interested in Gothic Lolita. The brand was created by the cross-dressing visual kei musician Mana (of Malice Mizer and Moi dix Mois). Moi-même-moiti’s black dresses, skirts, lacy hair accessories, and jewelry are adorned with delicate crosses. Pieces from the brand’s 2007 cathedral print collection are still highly sought after on second-hand Lolita markets and would make a wonderful acquisition for any fan of the style.

Online Store (via Google Translate) ||| Overseas Online Store


Pure One

Although Lolita style is about being demure, Pure One is a good brand for those who wish to experiment with the look. The brand specializes in corsets, and every piece is versatile enough to go with a variety of different outfits and styles. Pure One has created stage wear for several Japanese musicians, including the gender-bending Kaya. The brand offers plenty of choices, so whether you’re on the lookout for a Gothic corset or a brightly-colored one, risky cut-outs or a demure Victorian style, you will certainly find something to your liking. All you need to do is dare.

Online Store (via Google Translate)

Did we miss your favorite store? Send us an email and tell us about it!

Click on the links below to explore other shopping options in Tokyo–

December 12, 2016 0 comment
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hyper core Tokyo Punk Fashions

Punk is a major influence in Harajuku street fashion. However, Japanese punk clothing brands are different from what you might expect. It’s not London punk or New York punk (though it does take inspiration from them) but a unique mix not to be found anywhere else in the world. With its artful, flowing shapes and studied silhouettes, Japanese punk clothing always seems to be on the brink of affected elegance, but careful never to fall into it. So, if you’re on the lookout for structured plaid pants, unique graphic tees, and lots of black everything, here are a few shops that are worth a visit.


algonquins Inside Harajuku’s La Foret Mall is Algonquins. Their style is a girly, colorful punk that flirts with Lolita, especially when it comes to the skirts with petticoats and military-inspired dresses. Their tank tops and casual dresses are ideal for hanging out with your friends or going to a live concert, while their wide-legged pants, either plain black or with plaid inserts, are bound to make you look too cool for school.

Website (via Google Translate) | Twitter (Japanese) | Instagram | Online Store (via Google Translate)

Nearest Station: 2-minute walk from Meijijingu-mae Station, 5-minute walk from JR Harajuku Station (click on the Google Map for directions)

Hours of Operation: Open daily 11am-9pm



ankorock Japanese Punk Clothing BrandsOK, so you’re still inside La Foret mall. If you love loose-fit clothes and quirky prints in slim-fit styles, just move on over to ankoROCK. The star of the brand’s current collection is an adorable and mischievous creature that looks like a cat with a unicorn horn and wears human clothes. You can find this character on T-shirts, jackets and canvas bags. Other eye-catchers are the lace-up boots and sailor-style tunics.

Website (Japanese and English) | Facebook (Japanese) | Twitter (Japanese) | Instagram | Online Store (via Google Translate)

Nearest Station: 2-minute walk from Meijijingu-mae Station, 5-minute walk from JR Harajuku Station (click on the Google Map for directions)

Hours of Operation: Open daily 11am-9pm


Hyper Core

hyper core Tokyo Punk FashionsLocated across the street from La Foret Mall, Hyper Core greets its visitors with a youthful aesthetic that’s bound to appeal to punk-rock fans as well as graphic design enthusiasts. Here you’ll find basic pieces such as hoodies, T-shirts, and loose-fit tunics printed with one-of-a-kind graphics signed by the brand’s creator, Japanese artist Hisacy. Among the original characters that illustrate the clothes you’ll encounter Sicks Bear, a depressed anti-conformist teddy, and cute, feisty punk girls, such as Thursday. You can also buy iPhone cases featuring these characters, and don’t forget to pick up a brightly colored accessory or a pair of socks to complete your look.

Website (Japanese and English) | Twitter (Japanese) | Instagram | Online Store (via Google Translate)

Nearest Station: 2-minute walk from Meijijingu-mae Station, 5-minute walk from JR Harajuku Station (click on the Google Map for directions)

Hours of Operation: Open Daily 12am – 7pm



monomania Japanese Punk fashionWhen you go to LaForet Mall, don’t forget to check out Monomania. It’s a menswear shop, but that doesn’t mean that ladies on the hunt for Japanese punk clothing can’t go in and have a peek. The style is loose-fit, black and with playful prints. You can buy hoodies printed with teddy bears or star-eyed skulls, canvas bags and studded accessories. Our personal favorite was a t-shirt with a vampire fangs print.

Website | Twitter (Japanese) | Instagram | Online Store (via Google Translate)

Nearest Station: 2-minute walk from Meijijingu-mae Station, 5-minute walk from JR Harajuku Station (click on the Google Map for directions)

Hours of Operation: Open daily 11am – 9pm


Never Mind the XU

never mind the xu Tokyo Punk FashionsWe’re willing to bet that the name of this shop, located inside Harajuku’s La Foret mall, is an homage to the Sex Pistols iconic 1977 album Never Mind the Bollox. Their aesthetic is decidedly modern with a few nods to the legacy of the 1970s. The shop offers a wide range of versatile t-shirts and jackets, as well as many accessories to punk up your look. They also sell Demonia boots, whose thick soles and heavy-yet-sleek look have made them a favorite among Harajuku’s trendy youth. For an even more hardcore look, you can also pick up a studded leather bracelet or collar, or – why not? – a leather harness.

Facebook (Japanese) | Twitter (Japanese) | Instagram | Online Store (via Google Translate)

Nearest Station: 2-minute walk from Meijijingu-mae Station, 5-minute walk from JR Harajuku Station (click on the Google Map for directions)

Hours of Operation: Open daily 11am-9pm


Online Japanese Punk Clothing: SEX POT ReVeNGe

With a name bound to grab your attention (to the point where you don’t even notice the rather strange use of lower and upper case), SEX POT ReVeNGe was once located on a side street in Omotesando, but has since moved online. The brand offers a wide selection of artfully distressed shirts whose prints feature crosses, skulls, strange symbols and bizarre, but rather friendly-looking creatures. They also sell heavily-buckled skirts and trousers and black jackets with unique designs. Although currently homeless, this Japanese punk clothing brand remains popular with the Harajuku fashion set and would be a great addition to your look.

Facebook (English) | Photobucket | Online Store

Have a suggestion for another punk label or brand? Email us!

Click on one of the links below to explore other shopping options in Tokyo–

November 24, 2016 0 comment
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Faline Tokyo is another off-Takeshita Dori treasure that can be difficult for the uninitiated to find. But we here at EnableJapan.com are in the know, so now you are too! And you’re in good company. This small shop has been patronized by the likes Gwen Stefani and Sky Ferreia. And when you see the range of accessories adorning its shelves, you’ll also want to join their latest quirky fashion trend!

But where is it? As all the fashionistas know, the best finds in Tokyo aren’t always under the big signs on the main streets. All brands started somewhere, and the back streets and alleys are where you have to go to find tomorrow’s hottest look today. Faline Tokyo is in an alley, likely in a section of you wouldn’t go to unless you are a dedicated Harajuku fashion-trawler. Just follow our map and look for the baby-blue sign with the neon lights.

The Faline style focuses on a relaxed yet quirky aesthetic. Faline Tokyo has their own brand and garments, ranging from printed tees, patterned skirts, dress shirts with printed cartoon characters, and more! The Faline brand has been featured on many “Japanese street style” websites and magazines, and is recognized for its fun and imaginative stylings. And though it is becoming a “known” brand, Faline Tokyo maintains an appeal to all sizes of pocketbooks–the lines feature high-end, mid-range, and affordable priced must-haves.

Faline Tokyo also carries selections from designers such as Jeremy Scott, whose style fits the “Harajuku look.” And don’t pass up their accessories!  they also carry an extensive range of those cute “Harajuku Style” tidbits, including bows, lunchboxes, and hair clips.

The target audience for Faline Tokyo’s designs and selections are younger women, between their teens and mid-twenties. So if you’re feeling daring and rebellious, seek them out in the Takeshita Dori area. It’s a must-shop place for the Tokyo Girl who wants to have fun with her outfits without breaking the bank.

Faline Tokyo Location Information

Website and Online Shop | Facebook (English and Japanese) | Twitter (English and Japanese)

Nearest Station: 5-minute walk from JR Harajuku Station (click on the Google Map for directions)

Hours of Operation: Open daily 12pm – 9pm.

“Why Go?”: For that oh-so Harajuku street style appeal!

Click on one of the links below to explore other shopping options in Tokyo–

November 10, 2016 0 comment
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bru na boinne

bru na boinne

Based in Daikanyama, Bru Na Boinne is a stylish and trendy menswear boutique of upscale and stylish fashion. Their boutique is the bright blue one, bu itt may be tricky to find. That is, tricky to find if you don’t know the fashion mavens at EnableJapan.com!

Founded by fashion designer couple Masahiro Tsuji and Naoko Tokuda, the clothes at Bru Na Boinne come with stories. Their “Between Dream and Hero” and “A Mysterious Island” collections have an outlandish, dream-like look. It is as if they are creating outfits for the characters within their tales.

Their store design is minimalist, so as to not distract attention away from their clothes. Beyond their own lines, Bru Na Boinne features a design selection that features simple garments with humorous originality to present in their boutique. With chinos, wide legged pants, denims and a large selection of custom Bru Na Boinne silk screen print t-shirts, this place has your basic wardrobe pieces covered, each with their own peculiar twist. Adding a little edge onto their style, their shorts and pants have flares and a lower crotch design. Bru na Boinne brand shirts are made with slightly wider and longer sleeves, giving a unique aesthetic to the brand.

Some of the Bru Na Boinne selected garments have features you wouldn’t see in your everyday clothing store. Their clothes have a modern, laid-back aesthetic that evokes a sense of the modern countryside, giving them an urbanite-in-the-rough feel. They use standard and durable fabric for all their items such as denim for jeans, heavy cotton for chinos and soft cotton for their t-shirts.

The store also hosts a large selection of accessories ranging from hats, belts and cuffed bracelets that will finish off any modern look. With prices ranging from affordable to high end, it’s an accessible boutique to go to that covers a wide range of unique and interesting styles.

Bru Na Boinne Daikanyama Store Information

Website (English) | Facebook (Japanese) | Twitter (Japanese) | Instagram

Nearest Station: 4-minute walk from Daikan-yama Station (Tokyu Toyoko Line) (click on the Google Map for directions)

Hours of Operation: Weekdays 12pm – 9pm, Saturdays and Holidays 11am – 8pm. Closed Sundays.

Why Go?: Western style clothing, with quirky Japanese twists.

Click on one of the links below to explore other shopping options in Tokyo–

November 8, 2016 0 comment
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raw tokyo vintage fashion 11

Vintage items make up an important part of any trendy Tokyoite’s wardrobe. But if you’re a budget fashionista rummaging through the goodie piles of Harajuku’s vintage stores, you might find even those prices to be a bit forbidding. Even second-hand, pretty much everything costs over 5,000 yen. You want to find that one great bargain but you’re not even sure where to begin to look for it.

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The answer to your question is Raw Tokyo Vintage Fashion, a flea market that takes place on the first Saturday and Sunday of each month. The location is the Farmer’s Market@UNU (United Nations University) in Aoyama. When you get there, just step through the farmer’s market and the vintage wonderland will open up to you.

Raw Tokyo started as a joint project of Kinsella and Aquvii, two stores that sell vintage clothing. The name alludes to the raw realness of Tokyo street fashion, which incorporates items that are a few years or even a few decades old. The event’s main purpose is to draw attention to the idea of re-use in a world where fast-fashion reigns supreme, with new items produced and discarded at an alarming pace.

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Over 20 Tokyo vintage stores take part in Raw Tokyo vintage fashion flea market, and they all lower their prices for the event. You can find one-of-a-kind T-shirts – maybe even that one band T-shirt you’ve been looking for ages – for as little as 1,000 yen. If designer labels are your thing, there’s plenty to choose from. The clothes are in good condition and priced so low that it’s almost a giveaway. It’s not everyday that you can find LANVIN PARIS shirts for only a few thousand yen, but you will at Raw Tokyo. This may sound unbelievable, but on the latest edition one of the stands sold genuine leather jackets for only 5,000 yen.

Vintage jeans, a staple of any Japanese used clothing store, aren’t missing from this event. You can find any style you’re looking for, from straight-leg Levi’s to drawstring mom jeans for an 80’s inspired look. The prices go as low as 3,000 yen.


Low-priced traditional Japanese clothing items can also be found at Raw Tokyo Vintage Fashion flea market. If you’re looking to build an outfit that says 100% Tokyo street style, we’d like to suggest picking up a haori jacket to go with your T-shirt and cool vintage jeans.

Those of you who are willing and able to splurge can also check out the independent designers who take part in the market. You can grab a brand new T-shirt and have it printed with an original design on the spot, or you can go for loose-fit organic cotton pieces or sturdy oversized hoodies.


And, since all this shopping is bound to make you hungry and thirsty, you’ll be glad to know that you can always stop at one of the food or coffee stands to recharge your batteries.

Does all this sound like a bargain-hunting fashionista’s dream? That’s because it is! Mark the first weekend of every month in your calendar. And when the day comes, go forth and shop!

Raw Tokyo Vintage Fashion Flea Market Location Information

Website | Facebook (Japanese and English) | Twitter (Japanese) | Instagram

Nearest Station: 6-minute walk from Omotesando Station, 11-minute walk from Shibuya Station (click on the Google Map for directions)

Map (center) (click on map for Google Map walking directions) (give an address, I’ll make the map)

Hours of Operation:  First Saturday and Sunday of the month, 10:00 am – 4:00 pm.

“Why Go?”: Great bargains, vintage clothing, independent designers, good food, fun atmosphere

Click on one of the links below to explore other shopping options in Tokyo–

October 18, 2016 0 comment
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Yohji Yamamoto

Yohji Yamamoto is one of the most popular Japanese fashion brands there is! With stores dotted around the world his fashion is edgy, creative, and innovative. Truly Japanese in every sense, Yamamoto’s work has been one of the major inspirations and is iconic within the fashion industry.

The Aoyama store showcases his work as art. Having a large range of his latest collection on display from long coats to pants and shirts. All in a range of…black…which is one of his famous colour choices.

The ranges are not just your normal jackets, coats and shirts. They showcase pieces that are paneled using Japanese pattern cutting techniques. The clothes are fitted and pleated, loose and structured. All have amazing finishings, fastenings and other subtle touches that truly make them a Yohji Yamamoto piece! The fabrics are of amazing quality, utilizing  linens, thick-brushed cottons, and jersey.

Prices on the high end, as to be expected with a designer of the stature of Yohji Yamamoto. With a range of accessories from sunglasses, shoes and bracelets, make time to stop by Yohji Yamamoto Aoyama during your Tokyo fashion shopping spree!

Yohji Yamamoto Location Information

Website | Twitter (brand) | Twitter (designer’s personal Twitter, English) | Instagram | Pinterest

Nearest Station: 5-minute walk from Omotesando Station (click on the Google Map for directions)

Hours of Operation: Open daily 11:00 am – 8:00 pm

“Why Go?”: Why not visit an amazing famous Japanese designer store IN Japan?!?

Click on one of the links below to explore other shopping options in Tokyo–

September 15, 2016 0 comment
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