Quality over quantity is a notion that seems to have been lost in recent times. With run of the mill clothing labels churning out shirts in order to keep up with current fashion trends and with a size small not differing much from a size large these days, it can be hard to believe claims of “hand made” or “created with you in mind.” The trust of the consumer has probably been replaced with a faith that they can pick up 6 different outfits for under 20 dollars. Therefore, there are moments when you walk around places like Shibuya or Harajuku that you may ask yourself, “Does anyone make clothes like they used to? The answer is absolutely and definitely yes but you have to get out of the well known fashion hubs of Tokyo. Instead, take a train to Meguro which is primarily known for their furniture and flower shops and not necessarily their fashion boutiques. However, in this area of Tokyo you will find a label that does it just like they did back when they were founded in 1991 and with just as much purpose and attention to detail. At Evisu, you will be able to find handmade jeans that are filled with significance as well as fashionability.
The special Evisu process of creating their jeans, and the pride in their jeans, starts at the loom. They still use the same kind of loom, known as selvedge, which weaves their denim just as it would have been when blue jeans gained popularity in the first place. Evisu says that this method of creating their denim allows for each pair of jeans to stretch and adapt to each body which other denim labels do not do with their jeans. Evisu places importance right down to the threads that hold the fabric together to the buttons that are used to secure pockets and create flies. The buttons they use harken back to World War II and are called “victory buttons.” The center is holed out, just like during WWII, because the center was used for bullet shells. The thread that can be seen on the inside are red threads, like the red sun that is on the Japanese flag. Even the Evisu name is important to their philosophy. It comes from the god Ebisu, one of the seven Japanese gods of prosperity. His face can be found on at least one garment in every line of Evisu’s. The seagull logo that adorns the back pocket of their jeans was originally hand painted onto each and every pocket but now comes in a variety of embroideries, fabrics, and the classic paint colors.
Evisu does not just specialize in jeans and have a variety of button down shirts, T-shirts, and denim jackets. However, no matter how many other fashions Evisu offers, they will always remain famous for their jeans. So much so that artists, both Japanese and American, have incorporated the Evisu name in their lyrics and photographs.
If you are looking for a little piece of handmade fashion, head down to Nakameguro and head to Evisu.
- Address:1-1-5 Kamimeguro Tokyo
- GPS:35.6466402, 139.70180129999994
- Telephone:81 – 03 – 3710 – 1999
- Monday:12:00 – 20:00
- Tuesday:12:00 – 20:00
- Wednesday:12:00 – 20:00
- Thursday:12:00 – 20:00
- Friday:12:00 – 20:00
- Saturday:12:00 – 20:00
- Sunday:12:00 – 20:00