The vintage trend is rapidly gaining traction among fashionistas in the know around the Harajuku and Omotesando areas. So let us follow the good fashion sense of Japanese pop idol Kyary Pamyu Pamyu, and take a look at G2?, one of her favorite places to go for high quality vintage clothing that fits perfectly into today’s fashion sensibility without loosing that “back in the day” feeling. Along with G2?’s celebrity endorsement, they have also gained the attention of several influential Japanese fashion and pop culture magazines in recent months including ViVi, CUTiE, LARME, and mini.
What is most incredible about G2? is not their location in the fashionable Omotesando shopping district or their critical acclaim, but their ability to mix the old and new (essentially 50s American housewife with close to candy raver colored accessories) and make it work in a way that is most unexpected. You can find yourself a wonderful frock with pattern reminiscent of pineapple upside down cake and glass coke bottles next to 90s snap bracelets and fuzzy bear backpacks. Despite the anomaly that that seems to create, when you enter G2? you are on their terms and somehow the combination of Harajuku style and vintage calf leg skirts makes sense on all planes.
Don’t come to G2? looking for a bargain, however. G2?’s name of the game is quality over quantity, so expect a shopping experience that allows you to delve into the true nature of the Harajuku and Omotesando fashion lifestyle. While you won’t walk out the door with handfuls of shopping bags for under ¥2000, you will have carefully selected pieces that create an outfit that exactly fits who you are on any given day.
If you want to see what all the fuss is about, head off the main drag of Omotesando’s shopping street and take a trip down memory lane and go to G2?!
For more unique shopping ideas in the area, visit our articles Shopping Slightly off Harajuku’s Beaten Path and Omotesando on a Budget: 5 Must-Visit Shops and Cafes.
- GPS:35.6700431, 139.70715840000003
- Telephone:03 – 5786 – 4188
- Web: http://www.g2q.jp/
- Monday:12:00 – 20:00
- Tuesday:12:00 – 20:00
- Wednesday:12:00 – 20:00
- Thursday:12:00 – 20:00
- Friday:12:00 – 20:00
- Saturday:11:00 – 20:00
- Sunday:11:00 – 20:00