There is more to the goth lolita and punk fashion movement in Japan than most would think. Like all fashion subcultures, the strains and off shoots of the main style are varied and specific with whole fashion labels dedicated to one very specific look and genre. While the umbrella of goth lolita covers a wide selection of sub-types such as visual kei and costume play, there is one store in the hometown of goth lolita, Harajuku, that caters to all fans of this uniquely Japanese fashion. The Harajuku branch of h.NAOTO is helping to define this fashion culture and guide it through the ages as it continues to transform and morph to match the needs of street fashion. If you would like to be a part of the street fashion and goth lolita movement, give h.NAOTO a visit.
The Harajuku location of h.NAOTO is just past the famous Takeshita-dori and nearly in the upscale shopping district of Omotesando. However, this by no means suggests that this goth lolita hub is out of touch with their fashionista clientele. h.NAOTO prides itself in their influence on the ever transformation face of the goth and visual kei lifestyle. Their website states, “h.NAOTO has changed and influenced Gothic Lolita fashion world wide. h.NAOTO brand has transformed Japanese Sub-cultures such as Gothic Lolita, Punk, Visual Kei, Costume Play and Anime into a new category of fashion.” Their influence is so wide spread, that artists such as Marilyn Manson, Evanescence, and the Japanese visual kei band GACKT have previously supported and collaborated with h.NAOTO in the past. In addition, smaller goth fashion labels have also collaborated with h.NAOTO which makes their look become more and more varied and unparalleled as time goes on.
h.NAOTO in Harajuku has everything from your goth lolita staples to casual everyday wear. You will absolutely be able to find your much desired petticoats and corset accented blouses at h.NAOTO but what makes this boutique different is that it’s clothing caters to the lifestyle and not just the one day you dress to the nines. If you need goth inspired sweatshirts, T-Shirts, and sneakers. But you can also find for innovative and inspired pieces that incorporate a variety of high end of fabrics.
If you are looking for a goth lilita and visual kei outlet that has its fingers on the pulse of the newest trends, then head to Harajuku and get to h.NAOTO.
- Address:3-18-23 Jingumae Shibuyaku Tokyo
- GPS:35.6709153, 139.709479878
- Telephone:03 – 3478 – 6454
- Monday:12:00 – 20:00
- Tuesday:12:00 – 20:00
- Wednesday:12:00 – 20:00
- Thursday:12:00 – 20:00
- Friday:12:00 – 20:00
- Saturday:12:00 – 20:00
- Sunday:12:00 – 20:00