Entering, you instantly feel as if you have been transported to an high-end boutique with dim lit lights and wide screen TV’s playing fashion shows and photo shoot footage. Mannequins are everywhere, showing off the latest looks the Loveless has discovered and giving you a picture of how you can dress when you shop here. Great for outfit ideas if you’re clueless about what you’re looking for! Browsing, you’ll find that the prices go from mid-range on up, so what may seem like an intimidating high-end shop is actually quite affordable. It would be a shame to miss out on this great boutique!
Loveless is a boutique near Omotesando station that draws its clothing from a mix of Japanese styles and overseas imports. The mix of clothing origins here may cause some sizing issues, so try before you buy. The fitted clothes can be….very fitted! (see our article on buying clothes and size conversions here).
Loveless deals primarily in women’s fashion. The boutique range covers the basics of pencil skirts, fitted dresses, Japanese style fitted high-waisted shorts, drain pipe formal pants as well as the Japanese style wide leg pants, a range of t-shirts for men, jeans, blouses and more. Its style is semi-casual to mostly formal, with great pieces you can wear either to the office or for going out in the evening. The boutique also covers a good range of accessories, bags and shoes to finish off your outfits.
Loveless does have a men’s section, but not a very large one. The men’s area is primarily dedicated to sophisticated and sleek suits in basic, coloured, patterned, and printed styles, all reasonably priced.
Loveless boutique cultivates a tasteful array of clothing for the discerning fashionista. Be sure to check out their collection at their Minami-Aoyama shop!
Loveless Boutique Minami-Aoyama Information
Nearest Station: 3-minute walk from Omotesando station (click on the Google Map for directions)
“Why Go?”: Select your next wardrobe from an array of Japanese and imported fashions!
Click on one of the links below to explore other shopping options in Tokyo–