Unisex fashion labels are not a rarity when it comes to Japanese clothing stores. It is not only department stores that are in line with this trend. Any designer from Tsumori Chisato to Uniqlo, big names in Japanese fashion, have produced several seasons of men’s, women’s, and unisex clothing lines to contribute to the ever growing Japanese fashion market. In the Tokyo fashion trifecta of Shibuya, Harajuku, and Omotesando there is a limitless variety of men’s and women’s fashion labels to peruse and find your own special piece to call your own. One unisex fashion headquarters is often overlooked because it is past the cloister of the trifecta but if you are interested in finding something new and simple but classy, head across Harajuku’s Yamanote Line station and head to Midwest Tokyo. At this label’s multileveled headquarters, there is no doubt that both men and women alike will find something to accentuate their wardrobe.
Midwest Tokyo’s clothing and sense of style is known for their European fashion influence while at the same time bring a little progressive sensibility to existing cuts and shapes. They strive to stock as many different labels with that same fashion mindset in their stores and particularly at this Harajuku location where men’s and women’s fashions are in the same building. Seeing the similarities and differences is just one aspect of fashion that is important to Midwest Tokyo, who wants to follow an “edge and mix” kind of style.
Where Midwest Tokyo’s clothing seems understated and simple, upon closer examination you will see that little details and expert construction makes up for the flashiness it may lack. Instead of gold and sparkles, this store collects brands whose clothing is vibrant in the boldness of simple color, metals, and fabrics. For the guys, you can purchase several different styles of shirts that range from a simple white tee to an all out paisley number. If you decide to go monotone, you can accessorize the look with a wide selection of bold yet streamlined necklaces and pendants. Midwest Tokyo has also managed to bring back the leather pant in a way that will make you feel less Kanye West and more chic. Beyond apparel, Midwest Tokyo also has a varied selection of footwear for the guys. You can of course find the classic black leather loafer but if you want to go for something a little more out there, why not pick up a pair of black and white saddle shoes or maybe some white velcro high tops to make Elementary School style cool again?
The ladies are not forgotten either at Midwest Tokyo. While you wont be finding anything super frilly or pink at this store, you can get just the right balance of feminine and cool at Midwest Tokyo. Tulle is mixed with tweet to make an edgy skirt or a blazer will have silk piping to bring out subtle touches. Either way, you will leave feeling fashionable.
If you want to go to a store that specializes in fashion that flows between the genders without forgoing gendered fashion as well, head over to Midwest Tokyo for some great finds! Theres even a cafe on the third floor if you are interested!