Samantha Thavasa is a Japanese brand known for its girly, elegant, and cute style which has now grown into a brand catering to every girl’s accessory needs! We here at EnableJapan.com visited Samantha Thavasa’s flagship store in Ginza to get an inside look into this world-popular Japanese brand. If you would like to learn the shop’s secret inspirations and the design concepts behind the Samantha Thavasa brand, Ginza is the place to go!
“But what about the language barrier?” you might think. Well don’t worry! The staff of main stores speak a wide range of languages (English, Chinese, and some Korean, by their reckoning), which makes each store completely accessible for shoppers. You’ll never have a problem finding someone to help you discover the perfect wardrobe accessory.
Founded in 1994 by Kazumasa Terada, Samantha Thavasa has open its doors across Asia and Hawaii. Many famous names such as Beyonce, Jenifer Lopez, Sarah Jessica Parker, and Victoria Beckham have designed bags for the Samantha Thavasa brand. Samantha Thavasa has also collaborated on projects with Disney, most recently with Zootopia and Finding Dory , also with native Japanese characters such as Sailor Moon and Hello Kitty. Japanese designer brand DRESSCAMP has also collaborated with interesting artistic bags that feature hand-painted prints on leathers.
At the Ginza store, the first floor features the Samantha Tiara line of jewelry. Samantha Thavasa PR spokesperson Meg introduced us to the line, which features thin silver and gold chains adorned with gems and crystals in shapes of flowers. One particularly eye-catching piece was a necklace that moved in emulation of a heartbeat as it sat around the wearers neck. How? Well, that’s a secret! This first-floor jewelry section offers other adornments, such as feminine rings, necklaces, and bracelets. Samantha Thavasa’s first floor features new and amazing pieces year round, with the added bonus of a free gift if you spend a certain amount in store.
All bags are on the second floor. Multiple designers collaborate to create bags under the Samantha Thavasa brand name; Meg spoke to us about their popular collection designed by model Miranda Kerr, whose style “focused on changing the Samantha Thavasa original to make it a little more mature.” Collaborate model-come-designer Anne Nakamura is also taking the brand into a more mature direction, developing perfect everyday bags that will stay with you forever. But don’t think that maturity has taken away any of the special cute features that make Samantha Thavasa great! Smiley faces hide in pockets and on straps within her designs and the exclusive pink suede lining, all adding that Samantha Thavasa touch of whimsical cuteness.
Samantha Thavasa has encouraged their customers to stay faithful to the brand due to their ever-changing design ideas. “Design development of Samantha Thavasa purses comes from a multitude of ideas and designers, all working constantly on new ideas that they develop into what we have in store,” Meg explained. “All designs come in several colours, so you can find the perfect bag for any occasion.”
What features stand out the most for their customers? “Zips!” said Meg. “When people are abroad they like knowing their things are safe in their bags, so we always ensure zips are on our bags!”
And of course, I couldn’t leave without asking the question, “Who is Samantha Thavasa?”
“I get asked that a lot!” Meg laughed. “Its a secret! I can’t tell you that!”…”We have rumors saying the name comes from the witch that wiggles her nose, but it’s not!”…so that part of the mystery remains unsolved (for now). But there’s one thing that certainly is not a mystery–with the Ginza store catering towards every woman’s handbags and jewelry, Samantha Thavasa in Ginza is a great place to shop for that special item or gift!
Samantha Thavasa Ginza Location Information
Nearest Station: 2-minute walk from Ginza Station (click on the Google Map for directions)
“Why Go?”: Finding a perfect high-fashion Japanese bag and jewelry from designers and celebrities!
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