Global fast fashion brands like H&M and Forever 21 have influenced Japanese fashion with their affordable, yet stylish clothing. But the Japanese mainstay WEGO is just as big, if not bigger, amongst those who are into Japanese fashion.
WEGO has gained significant domestic, and even international, attention in large part because it’s the best place to go if you want to dress like a Harajuku girl without spending massive amounts of money. Magazines like FRUiTS and countless online blogs have made it one of Tokyo’s top women’s clothing and accessory stores by frequently featuring Japanese street fashion geniuses who are quoted as saying, “I got this at WEGO,” lending it superstar street style cred.
The two most well-known and accessible branches of WEGO in the Tokyo area is located in Omotesando close to the Meijijingu-Mae train station, and deep in the center of Harajuku’s hectic Takeshita-dori. There are also other branches throughout Tokyo, located in busy centres such as Shibuya and Ueno (All store locations). Regardless of which location you go to, you won’t leave without armfuls of shopping bags and a noticeable dent in your savings account.
Once you enter WEGO, you are immediately immersed in its unique presentation. A mish-mash of Japanese pop and bass bumping American rap fills the store, competing with the TV (complete with VHS deck) in the corner playing 1980s classics like The Goonies. Micky Mouse and other plush toys littering the shelves are only one notable piece of the bombardment of eclectic items and pop culture references that make you want to dive in and take the fashion bull by the horns.
The only negative thing we can possibly say about WEGO is that everything is so cheap and such good quality that you don’t know where to start. Should you go towards the girly section filled with flirty polka dots and frilled blouses that go perfectly with those lace socks in the corner? Or should you go more pop punk and buy an outfit with french fries splattered over every inch? Yum, yum.
Reasonable prices have not affected the quality and stylishness of WEGO’s clothing lines. Instead, WEGO has become one of the top women’s clothing stores to piece together fashionable outfits in Tokyo.
Surely you have more money left to spend! If so, we’ve got a few more shopping recommendations in the area. Want to go all-out Harajuku? Try 6%Dokidoki. Want to balance your purchases with some vintage clothing? G2? has you covered. How about dabbling in lolita fashion? Milk is the shop for you.
Harajuku Store Information
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Hours of Operation:
Why Go?”: If you’re bored of the H&M and Zara shopping and want something unique to Japan.
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